The Sometimes Weekly Publishing Company owns and operates several subsidonym holdings that support and advance our global operations, including:
MovieViral.com was founded by Nick Butler (me) and Dan Koelsch in 2009 and served as the premiere online news outlet for film-related viral marketing news from 2009-2015. The publication was cited internationally for its coverage of alternate reality games and viral marketing campaigns, including in the L.A. Times, The Guardian, and an Iron Man 3 commercial. Six years after its founding, MovieViral.com was sold to private investors, operating independently for eight years before being acquired by Sometimes Weekly in 2023.
“Over at MovieViral.com, there’s a website full of people picking through the detritus of the web … asking themselves and each other, what does it all mean?”
— The Guardian
December 2010
Fairly Unbalanced was my first fake news website founded in 2008 that produced exactly two surprisingly high-quality satirical news reports [1, 2] that same year. The Fairly Unbalanced brand briefly relaunched on Substack in 2022 before becoming Punch Weekly and shuttering once again in early 2024.
Trump.Holdings was formed in 2024 to consolidate several other Trump-related subsidonyms, including Trump.Singles, Trump.Attorney, Trump.Dog, and the TronaldDump.Foundation.
Launched in 2023, FULL SATIRE is Sometimes Weekly’s boldest brand.
Sometimes Weekly, LLC is a multimedia publishing company building community through immersive storytelling.